When October rolls around, the American people seem to go berserk.
To pumpkin spice cold brews to the beginning of football season, excitement for the upcoming holidays seems hard to escape.
Additionally, October represents a month of breast cancer awareness.
People annually sport the color pink in of support of breast cancer survivors, including beloved professional athletes during gameplay.
The NFL hosts a campaign every October with their “Crucial Catch” campaign, supporting breast cancer victims by embellishing their uniforms and other features with pink symbols visible to viewers.
In the midst of the recent pandemic, breast cancer awareness month has taken a backseat in the media. Despite the trials the NFL has endured this season, the breast cancer campaign remains alive and well.
According to the NFL communications team, the fundraising campaign has raised over 8 million dollars for the American Cancer Society:
“…the majority of the donation coming from the sale of pink merchandise at retail and the NFL Auction website. 100% of proceeds from pink products auctioned on NFL Auction go directly to the American Cancer Society (ACS). The NFL does not profit from the sale or auction of pink merchandise.”
All in all, I’m glad the NFL continues to use their platform for the greater good, especially for something as tragic as cancer.
The millions of dollars raised helps save lives to those who need it most!
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